Above is one of the new books I got this weekend. I'm hoping to be able to spend some time working on new drawings for summer and for the next calendar in the next month or so.I've been spending a lot of time trying to figure out the next step for Satsuma Press. My intent when I began was to stay focused and stay true to my work. This hasn't changed at all, but I've been wondering what to do now that would help generate just a bit more steady work. I suppose it's about balance – finding that precarious balance between not enough work and too much. I really do not want to find myself so busy that I feel like a robot, because I'd surely lose sight of what it is that I love about what I do.
I am not going to the National Stationery Show next month in New York – and part of why is certainly that I am not up for it yet and that the timing is bad and the cost is high. But the other part is that I just don't know that it would be the right choice for Satsuma Press. It may just seem counter-intuitive to basic common business sense, but I don't think bringing in tons of new wholesale accounts is the direction I want to be headed. Don't get me wrong, I am seeking to expand my wholesale base just a wee bit – but, again, why knowingly seek more work than I can handle? One thing I have learned is that there are limits to what I should take on. I'm not afraid of hard work; I'm not afraid of those really long, long days in the studio now and again (like when I was printing the calendars last year) – but that just can't be my every day.
I like to think that by taking these smaller steps, slowly, Satsuma Press will grow in a very organic and natural way. I like to think that I will continue to love what I do and to do it as well as I can. I like to think that in this way, each piece – big and small – will continue to be designed and printed with care and consideration.
But, seriously, down to business. Do any of you readers have some words of wisdom for how to get the word out? I'm really, really horrible with this. I think I'd mostly rather stay home than go out and (gasp) mingle!
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I like this very much.
The more care, attention, and effort applied
to that which is less, the more it shall be perceived
as more than it really is.
Simplicity is about subtracting the obvious, while adding the meaningful.
John Maeda, The laws of simplicity